In 2014, I wrote a blog about the Pastor’s Christmas Card – HERE. Since I published it, there have been thousands of hits every Christmas season. It is my most viewed post of all time, and several people have told me it was helpful information. Today, almost ten years later, I am going to revisit it.
So here are my thoughts on what I would like to hear as a pastor in my Christmas card.
1. Write Something. Every year, I get piles of cards from people with nothing inside but their names. A cheap card can be redeemed with a personal note. An inexpensive card with only your name tells me you sent this out of obligation and to clear your conscience. Take the time to write anything from a line to a paragraph to express your feelings and thoughts.
2. Tell the Truth. Don’t exaggerate. Many people will write about how much they love their Church and Pastor and only attend once a month. If you really loved me and my preaching, you would be here more often. Your Pastor knows the truth; you do not have to lie and exaggerate your love for him and his ministry. Here is a line I like: “Every sermon I have heard is well done.” Or something like: “I can tell that you really do care about people.” Perhaps simply, “I truly appreciate you and your work.”
3. Be Specific. It honors me that some people “enjoy all my sermons.” But I would rather hear someone tell me they understand grace better since I speak about it regularly. Tell me which sermon or sermon topic you liked. Tell me what you have learned from me specifically. Tell me about the time I prayed with you. Tell me how much you appreciated that visit and when I said that one thing. You get the idea. Remembering specific details underlines how much of an impact I had on you. Mentioning something that no one else may have noticed is deeply touching.
4. Avoid Passive-Aggressive Statements. I don’t know whether to laugh or cry at what some people write. I have read things like, “I enjoyed that one time you visited with me, and I wish you would do it again.” I know that people are well-intentioned, but some cards are used as a backhanded way to tell me what they want. I once received a card with money inside as a gift, and the card then proceeded to tell me how I could use the money to purchase some nicer clothes to wear on Sunday. I appreciate the thought, but it also hurt me.
5. Compliment My Wife. People often have nice things to say about me and are very complimentary. Well, my wife donates hundreds of hours to the Church yearly simply because I am the Pastor. It makes me feel like we are both loved when you mention her and her efforts in my ministry. And when you forget to add her, it hurts her when she reads it.
6. Mention Your Prayers. Several times in the New Testament, Paul tells a Church or an individual that he is praying for them. Of those times, he often mentions specifically what he is praying for. He tells the Church that he is praying they will understand the fullness of Christ. He tells individuals that he is praying for their ministry. Obviously, do not lie (once again). But if you do regularly pray for your Pastor, tell him. It is wonderfully empowering.
7. Including a Gift is Tricky. A gift card can be a double-edged gift in many situations. For example, let’s say you give a $25 gift card to a restaurant that usually costs about $50 for a meal (with a tip) for two. Now, you have given me a $25 expense. In the early years of ministry, I did not have the extra money, so my wife and I “re-gifted” most restaurant gift cards. We would have to pay a sitter, drive to a place of someone else’s choosing, and then spend money we didn’t have on top of the gift card. We were grateful for the thought, but honestly, cash or nothing would have been better. Genuine and kind words are a blessing without anything else included.
These are simple suggestions; please do not run out and copy the lines of this post specifically. Be creative and put your spin on it for your Pastor. I would also say that many of these ideas apply to the elder, deacon, staff member, ministry leader, or any other person in your Church who is a blessing to you. Every Church leader loves to hear about how they are appreciated for what they are doing for God. May your words be a blessing to those who serve in ministry.