If you plan to be a salesperson, you need to get down your pitch. This is a condensed version of what you are trying to persuade another person to buy by briefly telling them the nature of your work and how it benefits them. 

While making this comparison might make you uncomfortable, every believer needs to have a gospel sales pitch. They need to memorize a brief overview of the Gospel and be able to present it to other people.

For example, I use Romans 6:23 as a primary method. It says, “For the wages of sin is death, but the gift of God is eternal life in Christ Jesus our Lord.” (Romans 6:23 – NIV 2011) From there, I can draw two ridges with a valley in between and explain the problem of sin and the reason for the cross in a few minutes.

Anyone who is a follower of Jesus needs to come up with their own method or style of sharing the story of Jesus quickly and understandably. There are also dozens of “prepackaged” ones to copy that fit your personality and ability to explain it.

I am not saying you cram it down everyone’s throat, but I want you to have prepared an answer to everyone who asks the reason for the hope that you have.