I saw a store that listed their items as “Preloved.” They were not second-hand, antiques, vintage, and certainly not used.
When I read the sign, all I could think about was Romans 5:8. It says, “But God demonstrates his own love for us in this: While we were still sinners, Christ died for us.”
God loved us through the work of the cross while we were disobedient, non-believers.
Maybe it is helpful to think of people without Jesus this way. They are not failures, sinners, or ungodly pagans; they are simply preloved.