Seth Godin: The Right Moment

Several years ago a pastor friend recommended that I read a book called “The Purple Cow” by a business and advertising writer named Seth Godin. The idea was simple to understand, in a world of ordinary things – your thing needs to stand out. He then gave dozens of examples and illustration of this principle. The idea behind it also could be applied to Church. Each Church needs to be unique in a way that brings glory to God.

Anyway, from then on I began reading other books by Seth Godin along with reading his blog. He is not a Christian but rather a business man and much of his writing only applies to business. On the other hand, several things he writes could apply to Churches (or any non-profit organization) or simply to everyday living. I still read HIS BLOG daily and it greatly influences my writing and often my thinking.

The other day he posted a blog that I thought was worth repeating:

The right moment

You might be waiting for things to settle down. For the kids to be old enough, for work to calm down, for the economy to recover, for the weather to cooperate, for your bad back to let up just a little…

The thing is, people who make a difference never wait for just the right time. They know that it will never arrive.

Instead, they make their ruckus when they are short of sleep, out of money, hungry, in the middle of a domestic mess and during a blizzard. Whenever.

As long as whenever is now.

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