After twenty-five years, it still stands as some of the best leadership instruction I have ever received. It came as I was talking to a pastor at another Church about some of the struggles I was having with the people I lead. After listening to me for several minutes, he responded by saying, “Remember, what you win them with, is what you win them to.”
I understood what he was saying, and the conversation went on to other topics, but his comment lodged in my brain, and I have thought about it repeatedly since that day. What he was expressing was a profound truth about how people connect to a Church.
If people attend a Church because they like the preacher, then they will always want a preacher that they like the same way.
If people attend the Church because they like the music, then they will always want the same style of music.
If people attend a Church because they like the visits and care of someone, then they will always want that same level of care.
If people attend a Church because of relationships, then they will always want to have the same type of close relationships.
What you win them with, is what you win them to.
The essential part of this truth is that as a pastor I want you to connect most to Jesus. I want you to come to this Church because Jesus is proclaimed, taught and glorified at that place. Any other answer is a little skewed.
Then comes the problematic side that I had experienced when I had my original conversation years ago. When the Church changes anything from the pastor to the music to the design of the building, there will be a group of people leave.
Let me ask you a pointed question: When you think about the Church you attend, what is the primary thing you like about it? If that aspect were to change would your feelings change too?
The way you answer this question will let me know whether you are connected here for the long-term or just for a season.