Valentines’ day is a commercial holiday designed to sell cards, flowers, jewelry, and gifts. It is an artificial holiday that doesn’t mean anything.
It might also be an opportunity for you to express your love for your spouse. You can look beyond the noise and see this as the perfect day to communicate your feelings. After all, if you are like most married couples, you probably do not show your love enough.
You can treat this as just any old day and grumble against all things Valentine-related.