It really means, “I value something else more.”
This is true with even the significant things in life like taking the time to talk with your spouse, playing with your children, growing in your faith, connecting with other believers, or spending time with a friend.
Think of it this way. If you received a call tomorrow and someone you love was in the hospital with only a short time to live. You immediately drop everything to be there. They become the most valuable thing in the world, despite whatever else you had planned.
Most of us need to stop lying to ourselves about how busy we are and admit that our priorities are the real problem.