World-famous basketball star Lebron James is now in an advertisement for a product called Tonal.  According to my Google search, “Tonal is an at-home strength training machine that uses electromagnetism to create resistance and mounts to your wall for a personalized workout with over 200 exercises, like deadlifts, bicep curls, and overhead presses, and on-demand coaching.”

The company knows that LeBron’s name carries influence with a large group of people, especially those who might be into exercise.  Their product is something that people need to see used by a professional to appreciate it genuinely.  It is a perfect match for both parties involved.    

What sells the advertisement is what Lebron says in a voiceover while it shows him exercising.  He states, “Everything you see me do was made possible by what you don’t see, because when you’re not looking, I go to work.”

The concept is accurate and applicable to most endeavors.  What you see people do is the result of what you don’t see them do.  The guy who is in shape exercises when no one is looking.  The person who is out of shape does not work out. 

This idea can be pushed into every arena of life.  The person who has a great marriage works on their marriage when no one is looking.  A couple with a lousy marriage does not work on their relationship.  The person who has a great relationship with their parents, siblings, and children is working on that connection when no one is looking.  The people who know the Bible well, pray profoundly, and serve selflessly are building their faith in God when no one is watching.

Who you are publicly is the result of what you are doing privately.  So what are you doing away from everyone else to make yourself better?